Houston Interline Weekly Readership
Who Are Our Readers?
The Houston Interline Weekly reaches almost 40,000 airport and airline employees in the Greater Houston Area.
Click here to see a map of where our readers live in the Greater Houston Area by zip code.
This includes
- Almost 30,000 employees at Bush Intercontinental
- Over 6,000 employees at Houston Hobby
- And over $2.5 billion in income
- This does not include their family members!
We also reach readers at
- Continental Airlines Headquarters
- ExpressJet Headquarters
- Southwest Airlines Reservations Office
- Continental Airlines Reservations Office
- All Local Airline Sales Offices
- FedEx and UPS operations
Our readers are active travelers and:
- 62% earn $48,000 or more each year
- 56% take 5 or more vacations each year
- 68% hold influential public contact positions
- Spend up to 10 nights in a hotel per year
- Have used a rental car service up for up to 10 days in the last year
- Own their own home
- Eat out seven times or more during a three-day trip
- Own their own camera
- Have visited theme parks in the past year
- Frequent purchaser of luggage and travel accessories
Primary consumers making direct purchases - As frequent vacationers, airline employees devote a greater amount of their discretionary income to leisure travel purchases. Because they receive free or greatly reduced airfare, airline employees spend a large percentage of each allocated vacation at their destination. By offering an attractive airline employee rate or discounts, vendors and destinations can stimulate sales during periods of under-capacity, in the off-season, or even in recessionary times.
Authority figures influence the general public - “Word of mouth” remains one of the most effective and financially rewarding methods of promotion. Knowledgeable airline employees are an excellent source of referrals. As public advisors and experience travelers, airline employees are frequently asked about vacation destinations, sight-seeing, accommodations and related questions by the general public. These inquiries are made not only of reservation and ticket counter agents, but also of flight attendants, pilots and other public contact personnel.
Some of the benefits your ad in InterlineWeekly can bring are:
- Increased occupancy, sales and revenues year round
- Knowledgeable airline employees familiar with your company, influencing future travelers with their testimonials
- Increased referrals in both leisure and business segments of the market
Typical Reader of Interline Weekly |
||
| Gender | ||
| Male | 58% | |
| Female | 42% | |
| Age | ||
| 25 or under | 8% | |
| 26 to 35 | 25% | |
| 36 to 45 | 27% | |
| 46 to 55 | 26% | |
| 55 and older | 14% | |
| Average Salary | $44,932 (individual, not household income) | |
| Average Years in Service | 11 Years | |
| Marital Status | ||
| Single | 28% | |
| Married | 67% | |
| Divorces | 4% | |
| Widowed | less than 1% | |
| Unknown | less than 1% | |
| Children | ||
| With | 46% | |
| Without | 54% | |
Distribution Analysis
InterlineWeekly is distributed through corporate locations at international, regional and commuter airlines both Houston Hobby and George Bush Intercontinental Airports plus reservation centers and company offices for airlines, cargo carriers and airport operations. These corporate locations include:
• Pass Bureaus: The pass bureau, or employee travel office, functions as an in-house travel agency for airline
employees. A “pass” is a free or reduced rate airline ticket. The Continental Airlines Pass Bureau is located at their headquarters in downtown Houston. In addition they have a Pass Bureau office at George Bush Intercontinental Airport.
• Reservation Sales Offices: These telemarketing sales centers process travel agent and consumer inquiries, including the purchase of airline tickets and tours. Continental Airlines, ExpressJet and Southwest Airlines all operate Reservation Centers in the Houston area.
• Airline Field Sales and Marketing Offices: These offices are responsible for stimulating sales at travel agencies and large corporations who have a medium to large travel budget. There are several airlines that have such offices in the Greater Houston Area including Singapore Airlines, Southwest Airlines, Mexicana, JetBlue, Emirates Air, British Airways and KLM to name a few.
• Airport Ticket Counter Offices at IAH and HOU: Airlines maintain sales and service counters in every airport they serve, regardless of size.
• Airline Employee In-flight Lounges: These behind the scenes airport facilities function as briefing and relaxation areas for cockpit crews and flight attendants. Continental has inflight and pilot lounges at George Bush (IAH) and Southwest Airlines has inflight and pilot lounges at Houston Hobby (HOU).
• Other Offices: Interline Weekly is distributed to many difference offices, including the training offices, maintenance facilities, executive offices, public relations departments, human resources offices, accounting departments, maintenance shops and company cafeterias at Continental Airlines Headquarters and ExpressJet Headquarters in the Houston area plus Houston Hobby Airport and George Bush Intercontinental Airport.
